5 Effective Ways to Improve Blog Conversion Rate

Getting leads from your blog takes a lot of work. Converting those leads? Well, that’s a whole different ball game. Whether you’re trying to rake up more sales or capture more sign-ups for an upcoming webinar or online course, remember…

J.K. Rowling And The (Echo) Chamber Of Secrets

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J. K. Rowling attends the press preview of 'Harry Potter & The Cursed Child.' (Photo by Rob Stothard/Getty Images)2016 Getty ImagesIt all started with Albus Dumbledore. The wise old man archetype of the Harry Potter series, according to…

5 SEO Firms Worth A Look

For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different…

Mary Meeker Says 'Freemium' Is The Future

Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which…

7 Reasons Blogging is Essential for Law Firms

These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general…

Should Your Blog Extend Into Multimedia Forms of Content?

If you’ve been writing for a blog for a while, you’ll likely consider the ways you can spice things up. It might be because your readership is declining and you want to recover swiftly. It might be so you can expand, and possibly trounce…

If you want to be a really good PR pro, schmooze your way into relationships

Earlier this morning, while I was trying to pour hot coffee down my throat to get me going for the day, I stumbled across this Farhad Manjoo column in the New York Times. It’s titled “The global economy runs on parties you’re not invited…

Want To Be A Great PR And Marketing Professional? Be A Human Being

Running a great tech PR agency is grueling, but it isn’t art. It isn’t rocket science. Hell, I’d argue it’s not scientific at all, unless you call the gastrointestinal reaction that my body has to diet coke “science.” That’s why…

SPI 377: Retail Arbitrage: Buying and Reselling Items from Stores on Amazon (Revisited)

I revisit one of our most popular episodes ever to find out what's new with Amazon retail arbitrage from Cliff and Jessica Larrew.SPI 377: Retail Arbitrage: Buying and Reselling Items from Stores on Amazon (Revisited) from The Smart Passive…

How Small Companies Can Use Big Data

Big data is characterized by its velocity, its variety and its volume, meaning big data is a lot of data that comes in fast from many sources. While in the past large companies were the only ones with the resources and the money to maintain…