Protecting User Data: How Close is the US to its Own GDPR?

The use (and misuse) of user data has only been thrust further into the spotlight, not only with new laws taking effect in many countries but also thanks to a slew of high-profile scandals, such as Cambridge Analytica. With the ongoing consequences…

6 Ways to Win at Facebook Messenger Marketing

The potential to reach your audience through Facebook Messenger with chatbots is huge. Why? Because messaging use is on the rise, and Facebook Messenger chatbots see sky-high open rates. You can use a chatbot to build your contact list, offer…

Twitter Shares Major Events Calendar for September to Assist with Strategic Planning

Note: If you haven't started planning out your holiday campaigns, now is the time. This week, Twitter has released the latest version of its monthly major events calendar, covering all the key dates for social media marketers to be…

How to Balance Marketing Automation and Personalization

For any strategy to be effective, it's important to find a balance. August 31, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have embraced automation to help them carry out a spectrum of everyday…

Study Answers Where Instagram Hashtags Should Go: The Caption Or First Comment?

Share to facebook Share to twitter Share to linkedin A study finally answers the age-old marketing question of whether Instagram hashtags belong in the caption or the first comment of the post. Getty ImagesThe Instagram marketing…

Why Doesn't Social Media Reward Reading Rather Than Merely Speaking?

Getty Images. Getty Perhaps the most defining characteristic of social media is that it only rewards speaking, not reading. Every metric, from “likes” to “followers” are prefaced upon the primacy of publication. Even influencers…

Creating a Social Media Contest Strategy to Boost Engagement

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Statistics say that 98% of people have at least one social media account. To get noticed by them and increase sales, you need to be on social, too.  However, social media marketing is not all about creating a few social media profiles and…

Do You Recognize the 3 Warning Signs of How Pinterest Works?

If you want to maximize your performance on any digital platform, you need to align your presentation with what its users are searching for at any given time. This is particularly relevant on Pinterest - now framing itself as a product discovery…

Pro Content Marketing Tips You Can Implement NOW

With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin? The digital marketing landscape changes rapidly, we all…

Reviews: 5 Killer Ways to Better Reviews

You know that online reviews of your retail business matter. But did you know the businesses that do best at managing their online reviews actually earn more money? That’s part of the findings of an in-depth study by Womply that analyzed…

Twitter's Testing a New DM Search Option Among Various Other Tweaks

If you get a heap of direct messages on Twitter, this will come as welcome news - as reported by reverse engineering expert Jane Manchun Wong, Twitter is currently testing out a new option which would enable users to search through their DMs. The…

Facebook Takes First Steps Towards Building a Dedicated, 'Trusted' News Section

Back in April, as part of an interview with Mathias Döpfner, the CEO of Axel Springer, Facebook CEO Mark Zuckerberg flagged The Social Network's intent to create a new, dedicated news tab within Facebook, which would showcase content…

Twitter Begins Test of Optional Notifications for Replies to Any Tweet

Twitter's testing out a new option that would enable users to receive notifications about replies to another account's tweet. You probably have notifications on for your must-follows. Now you can get notifications when there’s a new reply…

Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook's lead in distancing itself from outside data sets, and the methods in which such may have been collected. As explained by The…

Facebook's Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

While Facebook Watch hasn't yet made Facebook a key competitor in the digital video market, the ad potential of video-on-demand services is huge, and Zuck and Co. won't be giving up on their chance to take a piece of that pie without putting…

Google Will Now Highlight Individual Podcast Links Within Search Results

Should podcasts now be on your SEO radar as a more serious content consideration to boost your brand presence? That would appear to be the case, as this week, Google has announced that it will now highlight links to individual podcast episodes…

Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning

It still feels like a long way off, but with only a few months to go, the time is now to start planning your holiday marketing approach for 2019. Will Snapchat be part of your outreach and advertising strategy? If you're considering Snap, then…

6 Simple Tips to Get More Search Results for Your Website

Find your brand name in the top Google results with these strategies. August 8, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu offers a…

6 Ways to Find Clients Online and Offline

As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try. August 8, 2019 6 min read Opinions expressed by Entrepreneur…

Twitter Outlines Personalization Features Built Into Twitter.com Refresh

Last month, Twitter rolled out its new and improved desktop experience to all users, the culmination of a whole scale re-build of Twitter.com which aims to better align it with the mobile app. Change is never wholly well-received, especially…