Twitter Shares Major Events Calendar for September to Assist with Strategic Planning

Note: If you haven't started planning out your holiday campaigns, now is the time. This week, Twitter has released the latest version of its monthly major events calendar, covering all the key dates for social media marketers to be…

6 Ways to Win at Facebook Messenger Marketing

The potential to reach your audience through Facebook Messenger with chatbots is huge. Why? Because messaging use is on the rise, and Facebook Messenger chatbots see sky-high open rates. You can use a chatbot to build your contact list, offer…

Study Answers Where Instagram Hashtags Should Go: The Caption Or First Comment?

Share to facebook Share to twitter Share to linkedin A study finally answers the age-old marketing question of whether Instagram hashtags belong in the caption or the first comment of the post. Getty ImagesThe Instagram marketing…

Why Doesn't Social Media Reward Reading Rather Than Merely Speaking?

Getty Images. Getty Perhaps the most defining characteristic of social media is that it only rewards speaking, not reading. Every metric, from “likes” to “followers” are prefaced upon the primacy of publication. Even influencers…

Creating a Social Media Contest Strategy to Boost Engagement

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Statistics say that 98% of people have at least one social media account. To get noticed by them and increase sales, you need to be on social, too.  However, social media marketing is not all about creating a few social media profiles and…

Do You Recognize the 3 Warning Signs of How Pinterest Works?

If you want to maximize your performance on any digital platform, you need to align your presentation with what its users are searching for at any given time. This is particularly relevant on Pinterest - now framing itself as a product discovery…

Twitter's Testing a New DM Search Option Among Various Other Tweaks

If you get a heap of direct messages on Twitter, this will come as welcome news - as reported by reverse engineering expert Jane Manchun Wong, Twitter is currently testing out a new option which would enable users to search through their DMs. The…

Facebook Takes First Steps Towards Building a Dedicated, 'Trusted' News Section

Back in April, as part of an interview with Mathias Döpfner, the CEO of Axel Springer, Facebook CEO Mark Zuckerberg flagged The Social Network's intent to create a new, dedicated news tab within Facebook, which would showcase content…

Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning

It still feels like a long way off, but with only a few months to go, the time is now to start planning your holiday marketing approach for 2019. Will Snapchat be part of your outreach and advertising strategy? If you're considering Snap, then…

Google Will Now Highlight Individual Podcast Links Within Search Results

Should podcasts now be on your SEO radar as a more serious content consideration to boost your brand presence? That would appear to be the case, as this week, Google has announced that it will now highlight links to individual podcast episodes…

Facebook's Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

While Facebook Watch hasn't yet made Facebook a key competitor in the digital video market, the ad potential of video-on-demand services is huge, and Zuck and Co. won't be giving up on their chance to take a piece of that pie without putting…

Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook's lead in distancing itself from outside data sets, and the methods in which such may have been collected. As explained by The…

Twitter Begins Test of Optional Notifications for Replies to Any Tweet

Twitter's testing out a new option that would enable users to receive notifications about replies to another account's tweet. You probably have notifications on for your must-follows. Now you can get notifications when there’s a new reply…

Twitter Outlines Personalization Features Built Into Twitter.com Refresh

Last month, Twitter rolled out its new and improved desktop experience to all users, the culmination of a whole scale re-build of Twitter.com which aims to better align it with the mobile app. Change is never wholly well-received, especially…

Facebook Adds New Slideshow Option to Facebook Stories to Boost Usage

In it's latest attempt to get more people using Facebook Stories, Facebook has introduced a new Stories option, which will enable users to add a still image slideshow to their Story. Spotted by social media expert Matt Navarra, the new option,…

Twitter Shares Insights into KFC's Social Media Strategy via #BrandsTalkTwitter

Last month, Twitter's UK arm launched a new marketing insights series called #BrandsTalkTwitter, in which it's aiming to interview some of the best performing brands via tweet to get a better understanding of how they maximize their on-platform…

4 Simple Ways to Drive Traffic from Instagram Stories Without the 'Swipe-Up' Feature

The coveted “Swipe Up” feature on Instagram Stories. Only accessible to those with 10,000 or more followers (or a verified profile), the option enables you to add a direct link back to your website, which your Stories viewers can then access…

How to Create a Social Media Management Plan That Produces Results

If you're like many business owners, you're currently using social media with no formal management plan in place. You're most definitely not alone - most people have been winging it for years when it comes to using social media for business. But…

Facebook Launches First Legal Action Against 'Click Injection Fraud'

In the wake of the Cambridge Analytica scandal, and the various other platform misuse controversies which have been uncovered since, Facebook is looking to tighten its reigns, and get more serious about on-platform fraud and scammers. Over the…

Twitter's Testing a New Option to Snooze Push Notifications for a Set Time Period

Ever been woken up by a random Twitter notification buzzing through your phone/bedside table at 2am? If you have, then this new test might be of interest - according to reverse engineering expert Jane Manchun Wong, Twitter is now working on…